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Jamf in the age of agentic IT: An interview with CEO Beth Tschida
Jamf was a pioneer in Apple device management when it began in 2002. The company was ahead of its time: its founders could see that Apple had a future in the enterprise, but not many others saw it. Jamf now runs 35.2 million devices from 78,000 organizations. And it’s still looking to the future.
I spoke with Jamf CEO Beth Tschida, who joined me for a chat directly after her keynote speech at JNUC, Jamf’s big event for Mac admins, on September 23.
The AI-driven ecosystemTschida wasn’t there to rehash Jamf’s past for relevance in the present, but to share the company’s deep commitment to being where its customers are going to go. That means artificial intelligence, which in Jamf’s case involves weaving AI across its ecosystem of products, from setup to tech support, security, and beyond.
It’s not a new vision — you could argue that some early signs of its intention were visible when the company acquired ZecOps in 2022 — but time moves forward and the company has coalesced around a firm philosophy of how to use AI, where to use AI, and how AI should be deployed in a human-centric way for the benefit of its customers.
“AI runs better on Apple, and Apple runs better on Jamf,” Tschida told me. The next piece to that statement is to consider how AI can be effectively managed by IT, she added. “You have to be able to see it. You have to be able to govern it, and then you want to be able to harness it.”
This points directly to shadow AI, one of the big-picture problems IT has with AI at the moment as employees feed confidential data to the cloud-based AI models. Jamf’s response has been to create new frameworks IT can use to monitor use of AI across their managed fleets. These tools let IT identify use, manage use, or even stop use altogether.
“How can we look at that, see it, govern it, and harness it in the ways that AI is providing that opportunity, right at the endpoint?” Tschida said.
Precision modelingThe other component is pricing. Even when data is legitimately shared to AI, the cost of inferencing is high and getting higher. Jamf now offers tools to let IT monitor this use and the cost of it, enabling management to suggest lower cost or on-prem AI solutions for tasks where appropriate. After all, why would you pay for Fable when you can get your Apple device to help write that letter?
Tschida explained that part of Jamf’s response to AI costs is the inclusion of granular model controls, which let admins assign different teams access to different models, the idea being to prevent what she called “overmodeling” — the use of expensive high-reasoning models for tasks that lightweight models can handle.
“You have to understand what the need is. You must lay it out there in a governed way. Human in the loop and then you harness it,” she said.
The Mac advantageBut the Jamf vision doesn’t end with AI management; it extends to making active use of the tech. In this case the company has introduced AI-powered tech support for routine problems to free up staff time. There are two strands to this approach: More obviously, easy to access tech support should reduce time spent on routine problem solving, but another compelling aspect of this evolution is the move toward proactive device health.
Traditionally, IT has been reactive: a user experiences slowness, they eventually file a ticket, and IT fixes it. But many users simply “endure” suboptimal performance without ever reporting it, Tschida explained. “A lot of times, users don’t even raise a ticket. They just endure.”
That was then, but the future looks different. “We believe that we now have the right telemetry to look at device health,” Tschida said. “You’re really moving ahead of problems. Users don’t even raise a ticket… you can help them optimize it without them knowing it.”
With over 35 million devices now managed using Jamf, the origin story of the company seems further ahead of its time now than ever. Apple’s enterprise product marketing lead, Jeremy Butcher, appeared at one point during Tschida’s keynote to talk about where Apple now is in the enterprise. He pointed to data that Macs generate 55% fewer help tickets than Windows systems. He confirmed that the MacBook Neo has accelerated enterprise growth for the platform, and pointed out that more Apple devices are purchased in enterprise than any other brand.
With so much energy behind Apple’s platforms, what has Tschida been seeing?
“We know that Anthropic and other companies, they tend to deploy for Mac first. The developers are mostly running Macs. That’s what they prefer to be on, and they’re at the forefront of agentic AI.”
The thing about the growing enterprise Apple ecosystem is that no single company can build the perfect set of solutions for every enterprise. Part of Jamf’s response to this has been the creation of platform APIs, which customers and partners can use to extend the platform to meet their needs. “I love a good API because it allows you to run a road map way faster,” Tschida said.
Former Jamf CEO Dean Hager used to say, “When Apple innovates, Jamf celebrates.”
His successor echoes his point, with a focus on what Jamf can do for its customers. “Our job is to make sure that Apple runs better with Jamf,” she said. “We’re scaling it, we’re securing it, and we’re making sure that you can… first see it, and govern it, and then harness what you can get from it in a way that’s helpful for our customers.”
Local intelligence, global scaleA second aspect to governance is around sovereign, private, and/or on-premises AI. I asked Tschida what her customers are saying. “There will be some that look at the benefit if you can run at least some of your workflows locally,” she said. “There’s a tokenomics piece of it. There’s a privacy piece of it. There’s a sovereignty piece of it.”
Whatever the motivation, for Jamf the question remains, “How can you determine what we can do and help you do, locally on device, and build that so you can run it at scale? That’s where we’re focused.”
I walked away from the interview feeling a vision for Apple in the enterprise in which IT is augmented by smart tech infrastructure: Macs that request support before users know they need it, systems that self-identify bottlenecks or wasted resources such as over-generous token consumption and let IT take steps. A more intelligent enterprise infrastructure, equipped with real-time awareness, self-reliant with little to no cloud exposure.
For Apple, Jamf, and certainly for the Mac, that seems like several giant steps since the foundation of Jamf in 2002. AI in IT is an accelerant, and Jamf is working with it. “We are doing our best to run at the speed of AI,” said Tschida.
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Five years later, you can finally buy Google Beam
It’s been five years since Google first offered a glimpse of Project Starline, a three-dimensional videoconferencing platform billed at the time as as a “magic window” that enables realistic and immersive calls.
On Wednesday, Google announced that Google Beam — as the software element of the product is now called — is generally available for purchase, built into HP’s Dimension video meeting hardware. The Dimension hardware reportedly costs around $25,000 per unit; Google did not provide details for costs related to hardware or additional software licenses. The combined products will be sold in six countries at first: Canada, France, Germany, Japan, UK, and US.
Google has also partnered with co-working space provider Industrious to make Beam available to try at its locations across the US, including Atlanta, Chicago, New York City, and Palo Alto.
Beam “offers the potential for immersive, 3D engagement, without the challenge of wearables,” said Irwin Lazar, principal analyst at Metrigy.
“This is one of those ‘you have to try it’ experiences to understand the value proposition,” said Avi Greengart, president and founder of Techsponential. “It really does feel like you’re talking to someone a half a world away, with all your micro-expressions and nonverbal cues intact.
“This doesn’t just save you travel time and budget, it enables closer collaboration throughout a project or working relationship that provides different value than occasional live visits, which you may still need.”
Google began developing the Beam technology several years before it was unveiled amidst the COVID-19 pandemic and shift to remote working as offices were shuttered. It combines AI-generated 3D images of participants with spatial audio to create the sense of being in the same room.
The hardware has evolved considerably since then, with Google and HP shrinking the original large video booth into a smaller system that more closely resembles a conventional videoconferencing setup.
The 65-inch Dimension display renders meeting participants in their full size, and includes the cameras, 12-microphone array, and LED lighting required for the Beam software. Google Meet and Zoom video meeting apps are supported.
While Beam currently enables one-to-one meetings, Google recently highlighted its efforts to enable group calls, too. This is currently at an experimental stage.
Google claimed that an internal study showed 50% of Google staffers who used Beam felt more connected, resulting in a 21% drop in the need for follow-up meetings.
Select customers were granted early access last year, ahead of today’s full launch. One of them, management consulting firm Bain, uses Beam to interview job candidates remotely, reporting that it helps interviewers pick up on nuances of body language and eye contact without needing to meet in person. This also saved on travel costs, the company said in a promotional video.
It remains to be seen whether the technology will gain a wider audience. The price tag will “present somewhat of a barrier to adoption,” said Lazar. He expects early adopters will target specific use cases such as “executive meetings, hiring interviews, product demos, and high-stakes engagement.”
Greentgart described Beam as a “network-effect system,” as the technology is required on both ends of a Beam call. “That makes the expansion of Google Beam on HP Dimension to more locations crucial,” he said. “I expect that some companies will try it at a conference center before investing in endpoints inside their own companies.”
Microsoft adds pay-as-you-go pricing for extra OneDrive storage
Microsoft has added a “pay-as-you-go” option for OneDrive storage, providing an additional way for Microsoft 365 commercial customers to buy extra cloud storage capacity for users.
Previously, increasing storage capacity for OneDrive users meant purchasing capacity “packs” for individual accounts, available in 100GB, 500GB, and 1TB through 6TB sizes.
With the new consumption-based billing, Microsoft 365 admins can select which users’ accounts are eligible for additional capacity, with any usage above the licensed storage quota then automatically billed.
The new billing option is currently in public preview for Microsoft 365 business customers, ahead of general availability starting November.
Pay-as-you-go billing is turned off by default: Admins can set it up via the Microsoft 365 admin center, with options to set budget limits and alerts. The existing overall 25TB per-user limit for OneDrive remains in place.
Additional OneDrive storage costs $0.20/GB/month. Microsoft does not publish the pricing for the OneDrive capacity “packs.”
The OneDrive update follows a similar move with SharePoint, with a public preview of pay-as-you-go pricing for extra storage starting June, ahead of wider availability for GCC, GCC High, and DoD customers in November.
Microsoft will host a OneDrive + Copilot digital event on Oct 20 with updates on AI features coming to the cloud storage application.
UiPath’s new tool could unlock a much bigger wave of automated business processes
A decade ago, UiPath built its business on watching people work, recording keystrokes and clicks to automate tasks employees already did by hand. This week, amid an industry consumed by autonomous agents, the company’s newest product suggests that same instinct still has a place.
UiPath used its Fusion conference in Las Vegas to launch Cartographer, a tool for building what the company calls a Map of Work: a living, governed record of the informal, undocumented knowledge that keeps enterprise processes running, the exceptions, workarounds, and judgment calls that never make it into an official workflow document.
Existing automation tools capture the click-by-click steps of a task. Cartographer works at the process level instead, documenting how work actually gets done versus how it’s designed to run. From the main stage, CEO Daniel Dines described this information as a missing manual enterprises need before trusting agents with real work. “A process map tells you how work is designed to run,” he said. “UiPath Cartographer is the key to uncovering the operational knowledge of how that work actually runs.”
Even with Cartographer, the first drafts of a Map of Work “will be incomplete for sure,” Dines admitted on stage.
That missing knowledge has kept enterprises’ most complex, exception-heavy processes out of automation’s reach, said Mark Geene, UiPath’s group senior vice president of agentic solutions. He characterized Cartographer as the next stage in a five-year push to extend the automation platform into messier enterprise areas. Capturing that knowledge, if it works, opens the door to automating processes once too undocumented and judgment-dependent to hand over to machines at all.
How well it will work is a different question. Analysts and customers on the ground described a tool that’s promising on paper, but whose real test comes later, in whether enterprises do the disciplined work of capturing and maintaining what Cartographer helps them uncover.
What’s differentThat capture process has a real limit, said Amy Loomis, a research director at IDC, one that depends on whether people actually share what they know. “That step will only be as strong as the tribal knowledge of teams and the ability to capture it accurately,” she said.
Pairing deterministic guardrails with the inherently unpredictable behavior of large language models (LLMs) differentiates UiPath’s approach, Loomis said. She pointed to the spectrum of options UiPath will offer: prebuilt maps ready out of the box at one end, a curated Process Atlas in the middle, and Cartographer itself handling processes requiring full customization. A human “cartographer” role, an existing business analyst repositioned to own a Map of Work, is the other new piece, she said.
Getting a full picture of a process has been a persistent problem, one that often doesn’t surface until well after a bot is live, said Andrea Simpson, IT manager of automation at USI Insurance Services. “So much knowledge is in a person’s head, and it can be hard to get it out of our subject matter experts,” she said.
Knowledge management — a problem enterprises have been dealing with since the cold war — is the pain point UiPath aims to ease. But there are limits. Some knowledge will likely stay out of reach, Simpson said.
USI is an early adopter of Maestro, UiPath’s orchestration tool, to automate its marketing processes, tying together producer meetings, carrier submissions, and client communication. But the biggest hole is what happens off the record: a phone call, a conversation at someone’s desk. “We wouldn’t want that automated,” she said. “We want to keep that human.” That knowledge never touches a company system until a producer chooses to report it.
On-the-job training for agentsPerfection won’t be required to get started. “The goal isn’t to understand all the rules and processes from all the years you’ve been doing a process,” said UiPath’s Geene. “The goal is to capture enough information to get agents executing the process. The key is to get live early.”
Typically, once an LLM is built and deployed, “their brains freeze,” said Doug Marcey, CTO of Coronis Health, a healthcare revenue-cycle-management company that has used UiPath for about a year and a half. Cartographer’s promise, he said, is closer to on-the-job training for agents, gaining institutional knowledge the way a new hire gradually would, with each new exception routed through a “Decision Ledger” for a human owner to approve before feeding back into the map. That trail matters as much as the automation itself in a regulated industry. “The difficulty in healthcare is that compliance is all about vibes,” Marcey said. “The Decision Ledger would be very helpful for us.”
Coronis’s denial-management work shows what captured judgment can do. Agents draw on claims data, orchestration coordinates the workflow, and generative AI drafts appeal letters, a combination that’s made it financially viable to contest denials on smaller claims that previously would have been written off, Marcey said. Another UiPath healthcare customer was losing money on tens of millions of denied claims because generating an appeal could take 45 to 75 minutes, so it often wouldn’t happen despite a 50%-to-60% overturn rate on filed appeals, Geene said. With agents built on a Cartographer-style Map of Work, that process now takes four to five minutes.
The human factorUiPath’s human cartographer role suggests the tool is meant to reshape jobs, not eliminate them. “This isn’t about replacing people,” said IDC’s Loomis.
At USI, much of a business analyst’s time today goes into repetitive work, translating what a stakeholder describes into documentation a developer can build from, work Simpson is eager to hand off. “It’s going to save so much time,” she said. “It’ll grow my team’s knowledge and improve the outcome of our processes.”
How it all shakes out will come down to people, as with any tech-driven transformation. “The hard problem is the change management at the organizational level,” said Marcey of Coronis Health.
And the accountability will remain with humans as well. “We can’t go to clients and say, ‘Hey, the bots screwed up,’” Marcey said.
This article first appeared on CIO.
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There's a new way to break RSA that's faster than anything we've seen before
The world has known for decades that the RSA cryptosystem’s days are numbered. Once quantum computing becomes practical (estimates for that range from 3 to 20 or more years), the foundational security it provides will crumble. New research has revealed a novel method that uses classical computing to reduce the current RSA security level to an unacceptably low threshold.
The practical risk is limited, but still significant. Applying the attack against the deprecated use of 1024-bit keys took a handful of months on an academic CPU cluster, significantly less than the current estimates for 1024-bit factoring that would require resources that only nations or companies with massive resources could achieve. Widely used RSA implementations are also safe.
Nonetheless, the research has taken cryptographers by surprise because it introduces signature forgery, a new way to break RSA keys without factoring. Equally important, this novel method reduces the required computing resources by orders of magnitude.
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